A local institution, Rick's Cafe was the first public bar and restaurant of its type on the West End cliffs.
Opening its doors in 1974 when Negril was still a sleepy fishing village, Rick's is now a popular spot to view the sunset, which regularly provokes a round of applause from an appreciative crowd.
It's a touristy but laid-back spot on cliffs that plunge 33 ft (10 m) into the ocean. Local cliff divers and foolhardy visitors often make the jump from several platforms into the sea below.
Rick's Cafe is on the West End Road west of central Negril.
Visitors should be aware that there have been reports of some travelers sustaining serious injuries from jumping off the cliffs here.